THE PORTFOLIO
Building brands & websites with strategy and purpose.
Giving service-based businesses, industry experts, and corporate orgs a reason to show off their brands & websites. Take a look at a few of our recent client transformations.
SELECT A PROJECT BELOW
From personal to corporate brands, we provide real transformations that get our clients results.
maria
stylishly you
ariel
ig expert
valerie
one soul events
annette
kabia law
stephanie
13th & aries
Stylishly You
WWW.BESTYLISHLYYOU.COM
The Overview
Maria is a personal style coach and capsule wardrobe expert who helps busy women maintain their style everyday of the week. She’s in the business of empowering coaches and CEOs to get up and get dressed to feel their best each and every day. With Maria’s rebrand, the goal was to completely refresh her brand and website to speak more to her audience, and position her as the go-to in her industry.
What We Did
PROJECT SCOPE
Custom Brand Design
Custom website design
Lead magnet design & Integration
Social assets & templates
We worked through the rebrand for Stylishly You in several phases. The first phase of the project consisted of updating Maria’s brand aesthetic, from photography, to her logo suite. With the Stylishly You brand, Maria wanted to convey a neutral aesthetic that was timeless, yet feminine and interesting. Overall, the brand is meant to empower and visibly attract her coach and CEO clients.
PHOTOSHOOT CREATIVE DIRECTION
Our goal for the Stylishly You brand photoshoot was to capture Maria in her element. I carefully prepared a photoshoot strategy guide for Maria to follow on the day of her photoshoot, and provided on-site creative direction for her and her photographer. From outfit selection, to props and poses, we came together and made sure Maria was on-brand throughout her entire shoot.
The Brand Aesthetic: Stylishly You
Ariel Carr
WWW.THEDIGITALSELLINGPLAYBOOK.COM
The Overview
Ariel Carr is a social media and digital marketing expert, teaching people how to grow and monetize their social media following. Ariel has been featured numerous platforms including Forbes, Yahoo! Finance, and xoNecole (to name a few) for her dedication to helping entrepreneurs, and hustlers scale to six figures through Instagram.
What We Did
PROJECT SCOPE
Sales Page Outline
Lead Generating Sales Page Design
Webinar Landing Page
Ariel reached out to me in need of a sales page design that could not only convert her casual website visitors into paid clients, but also was aesthetically aligned with the vision she had for her brand. We worked in phases planning the strategy on the back end, and turning the strategy into an aesthetically pleasing, high-converting, and functional design.
THE RESULTS
Ariel’s passion to help motivated hustlers grow their business to six figures is what led to the creation of The Digital Selling Playbook, a course where she laid out what she learned throughout her journey and packaged it up for others to be able to follow her blueprint. Her newly designed sales page, and webinar landing page that supported her launch, performed incredibly well – in just a 6 month timeframe.
Ariel was able to generate 5 figures, just months after her website went live, and stated that “This has been exponential growth for my business!” Our goal was to set Ariel up for success with her launch, and she certainly achieved her goals and more.
Sales Page & Webinar Landing Page
One Soul Events
WWW.ONESOULEVENTS.COM
The Overview
Valerie is a Florist and Event Planner based out of Atlanta, Georgia, who wanted to create a space where she can share her creations, client stories, and connect with her audience through her business, One Soul Events. One Soul Events & Florals was birthed out of her personal desire to assist in the flawless execution of special events, and floral design.
What We Did
PROJECT SCOPE
Custom brand design
Custom website design (Blog integration)
Lead magnet design & Integration
Copy writing assistance
Photo creative direction
BRANDING: STYLE & CONFIDENCE
The One Soul rebrand was completed in phases starting with a revamp of the brand aesthetic, all the way through to a newly designed website. We started the branding phase with a strategy session to discuss all things One Soul, and what inspired the vision. The goal was for the brand presence for One Soul to exude style and confidence, being the go-to for those looking for a refreshing event planning experience or floral designs. I went on to create logo variations to match the brands’ feel, and incorporated lighter tones of pink, mint green, and complementing dark accents.
WEBSITE DESIGN CREATIVE DIRECTION
With the website creative direction for One Soul, we prioritized bringing Valerie’s personality out to support her visual assets. The website is a relfection of her personality and the vision she had for her brand. Everything included on the website, from her brand colors, to the copy, we made sure Valerie’s presence was felt on each and every page, as if she were speaking directly to her audience.
The Brand Aesthetic: One Soul Events
Kabia Law
WWW.KABIALAW.COM
The Overview
Annette Kabia is a Business and Trademark Attorney, as well as the Founder of Kabia Law, LLC, a boutique brand protection law firm that takes pride in being the go-to brand protection law firm helping entrepreneurs with business formation, trademarks, copyrights, contracts, and creating legal strategies.
What We Did
PROJECT SCOPE
Custom landing page style website design
Lead magnet design & Integration
Website strategy session
Brand aesthetic guidance
When Annette reached out to us, she was ready to develop a brand that spoke for itself with a landing page style website that displayed her credibility, credentials, and offered a space for her visitors to reach out and engage with her. I worked directly with Annette to identify ways in which we could produce a high converting website, and determine the components necessary to tell her brand story from placement of images on her website down to her website copy.
WEBSITE DEVELOPMENT
The sections on her website were intentional to help Annette grow her client base and attract a loyal audience. Throughout our strategy sessions and the build process, I helped Annette understand the importance of showing her credibility on her website, creating an approachable online environment, and keeping a consistent brand through visuals and copy language.
Landing Page Design: Kabia Law
Upstart Home Care
WWW.UPSTARTHOMECARE.COM
The Overview
Stephanie Harris, owner of 13th & Aries, had a desire to help people in the healthcare industry that has led her to create a platform to provide actionable and credible information to those aspiring to follow in her footsteps and start their very own home care agency. Her leadership, creativity and powerful business acumen skills make her stand out in any professional setting.
CREATIVE DIRECTION
The creative direction for Stephanie’s brand came from an existing brand guideline she had prior to working with me. I was able to use the guidelines and extend the brand onto her digital and printed materials. I provided photoshoot recommendations for her brand shoo, she ended up going with Mecca Gamble, which is always a great choice, especially for professional brand photography. The extension of her current brand allowed her to branch out and become more of a powerhouse in the digital space.
What We Did
PROJECT SCOPE
Custom website design
e-book series design
Lead magnet design
Social templates design
Stephanie reached out to us with the desire to branch out and start 13th & Aries, a personal branded platform that offers her expertise in the home care industry to those looking to eventually start their own agencies. Through a series of educational resources, personal services, and consultations, Stephanie’s goal was to take the 16+ years of experiences that she has gained in this industry and pay it forward to those who are starting or looking for a credible resource to help guide them along their own personal journey.
The Brand Aesthetic: Upstart Home Care
ARE YOU READY FOR YOUR COME-UP?
Your services & expertise are top-notch.
Let’s build a brand and website that shows just that.
Your brand is the most powerful asset you have as a business owner, creative, entrepreneur, or small business. It should speak volumes at first glance and also tell the powerful story of what you stand for, your values, and what drives you. I believe that everyone has a unique story to tell, and we’re here to guide you through the process of making your vision complete.
Freebie: 5 Mistakes You're Making on Your Website & How to Fix Them!
Maintaining your website requires strategy!
There are lots of elements on your website that could either be working for you, or working against you. In this guide, I outline the 5 common mistakes that brands & entrepreneurs, are making on their website and how to fix them!
SEE THE TRANSFORMATION FOR YOURSELF
Client Success Stories
I’ve worked with individuals who have a proven track record of success in their businesses, and are ready to take their brand to the next level. Here are their stories…
READY TO ELEVATE?
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I get it. You're tired of searching for the perfect agency to assist with your complete rebrand. From guidance with your brand foundation and positioning, to developing your revenue-generating digital home. Apply now to see if we're a great fit!