Branding is an essential part of creating a strong foundation for your business. Even Steve Forbes, of Forbes magazine, has said that “your brand is the single most important investment you can make in your business.” But branding extends beyond a pretty logo or the...

Deciding when it’s time to rebrand your business (or personal brand) can be daunting if you’re overthinking the decision. Especially if you’re not sure if you even need to completely rebrand. There’s a difference between rebranding and refreshing your business or...

Brand identity differentiates one business from another, creating a distinct look and feel that customers can recognize and trust. Defining your brand identity is giving it a very important job. One of the best ways to ensure that you are creating an impact with your...